Zappos uses crank yankers creative approach to digital spots
Worth a look. Nothing beats the power of video in digital space marketing! They are really tapping into the service, quality and free shipping promo in this series of commercial spots. The phone conversations are actual recorded Zappos service department calls making the message so much more unique and powerful than some may give credit!
Zappos is also running these spots in the most aggressive viral marketing from Cable TV to YouTube, Facebook and the Facebook game App space too.
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